This article is emphasizing the meaning of self service. And what are the advantages of adapting self-services that impact the stockholder and the whole organization. Then it mentioned real application of self service business intelligence which is educational industry and what is the impact of this method on it and how it facilitates the practices of this industry. The next section of this article demonstrates the tools used in self-services which are tableau, cap crystal, and charito. Then, article shows the drawbacks of utilizing the self-service. Eventually, a list of some situations that organization has not adapt the self-service.

Keywords: Self service tools, business intelligence, IT,